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Bad Timing eSports: Case Study

Revamping the visual identity of Bad Timing, an eSports team looking to level up their branding, animations, and overall team presence!

Bad Timing's Assets Before Rebrand

Project Overview

Bad Timing, an up-and-coming eSports team, needed help building a strong visual identity to attract sponsorships and engage fans. This involved designing a mascot, creating dynamic animated graphics, and producing custom overlays for their YouTube videos and livestreams.

Project Goals & Challenges

Main Goals

  • Create a professional, engaging brand identity for Bad Timing.

  • Design a mascot that represents the team’s energy and competitiveness.

  • Build overlays and assets for YouTube videos and livestreams.

  • Produce animated graphics that will attract sponsorships.

Challenges

  • Designing a unique mascot that still aligns with the team's competitive vibe.

  • Creating exciting animations that maintain a professional appearance.

  • Ensuring versatility across multiple platforms.

  • Striking a balance between bold and sponsor-friendly designs.

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YouTube & Livestream Overlays in Action!

Target Audience

  • Competitive gamers looking for a branded team.
     

  • eSports sponsors interested in partnering with teams that have a strong, professional visual identity.
     

  • Fans and community members following the team on social media and streams.

Brand Strategy & Visual Identity

  • Mascot Design: I chose a stylized gorilla to represent strength and strategy.
     

  • Animation Style: Dynamic motion graphics with a sleek, professional look.
     

  • Color Palette: Blues, greys, and blacks to create a bold, high-contrast look.
     

  • Typography: Modern fonts to reinforce the team's competitive edge.
     

  • YouTube & Stream Overlays: Custom-designed graphics optimized for streaming software

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Raw Mascot BT.png
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Original Mascot Design
Final Mascot Design
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Design Process

  • Research & Concept Development: I started by researching top eSports team branding to get a feel for the market. I then experimented with several mascot designs before landing on the gorilla concept.
     

  • Mascot & Branding Design: Refined the gorilla mascot into a powerful figure, created vector logos, and other complementary branding elements.
     

  • Animated Graphics & YouTube Video Overlays: Designed animations and personalized YouTube overlays for each player.

Unanimated Banner
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Unanimated Avatar
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Examples of Designs Used by Other Teams

Final Outcome

  • A fully designed gorilla mascot.
     

  • A set of animated graphics (Animated Banner, Animated Discord & Forums Avatar(s), and stream & YouTube video overlays).
     

  • YouTube promotional assets that enhanced the team's content.
     

  • A cohesive brand identity that boosted engagement and sponsorship opportunities.
     

  • Impact: Bad Timing now has a more professional and recognizable presence, with increased sponsorship interest and a growing fanbase

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Lessons Learned & Final Reflection

  • This project taught me valuable lessons in balancing creativity with functionality, designing for versatility, and using animation thoughtfully to enhance a brand without overwhelming it.
     

  • Bad Timing operated as an eSports organization for two and a half years before recently rebranding as 'Outlaws' under the same CEO and core team. Thanks to my strong design work and attention to their branding needs, I was hired last month to develop Outlaws' new identity.
     

  • Building long-term relationships with my clients by working closely with them and ensuring their vision is met has been key to maintaining my reputation and securing repeat business.

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